Why is AI Important in Customer Service?
Artificial Intelligence has become a core driver of modern customer service transformation. It helps organisations offer faster resolutions, reduce operational burdens, and personalise communication at scale. By analysing customer behaviour, automating repetitive processes, and delivering instant responses, AI enables brands to maintain consistency and accuracy, even during peak demand. As digital expectations rise, AI serves […]
Adobe’s AI Agents: Transforming the Future of Digital Marketing
Imagine your marketing campaign tweaking itself mid-flight—say, while you’re fumbling with your coffee—or a chatbot nailing your brand’s voice like a bestie. That’s the reality Adobe’s AI Agents are bringing to digital marketing in 2025. Launched at Adobe Summit on March 18, these aren’t just gadgets; they’re revolutionizing how we reach people. I’ve wrestled with […]