AEO, GEO & SEO Explained: The New Era of Smart Search Begins
In the ever-changing digital landscape, optimizing content for online visibility is crucial. You’ve likely heard of Search Engine Optimization (SEO), but two newer terms, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), are gaining attention. Each serves a unique purpose in helping your content reach the right audience. This article breaks down the differences […]
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the strategic process of tailoring your content to be discoverable, credible, and referenced by AI-driven generative engines such as chatbots, large language models, and conversational search systems rather than by traditional search engines alone. Unlike traditional Search Engine Optimization (SEO), which focuses on ranking web pages on Google or Bing, […]