What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the strategic process of tailoring your content to be discoverable, credible, and referenced by AI-driven generative engines such as chatbots, large language models, and conversational search systems rather than by traditional search engines alone. Unlike traditional Search Engine Optimization (SEO), which focuses on ranking web pages on Google or Bing, […]